Danish Fashion Leaders Partner for Systems-Wide Change in Fashion

Launched in concert with Copenhagen Fashion Week this week, 10 Danish fashion and textiles companies, including BESTSELLER, aiayu and Ganni A/S have just signed up to a new and exciting ‘#circularity-in-fashion’ agreement. The agreement commits those pledging companies
to ramp up both their own and sector-wide fashion #recycling and use of recycled materials by 2030.

The Wear/Dansk Erhverv trade organisation and Danske Mode & Textil NGO are also part of the 2030 initiative, which was drawn up by the Danish #Environmental Agency Miljøstyrelsen.

Environmental Agency Minister Lea Wermelin has made plain the #government position on the country’s ambitions, saying “#Denmark must be among the leaders in the #green transformation of the fashion and #textile industry.”

Advisor to the Danish collaborative effort has been the UK’s WRAP which, itself last April, launched the Textiles 2030 programme. That now has a whopping 125 UK signatories pressing for #systemschange.

In #fashion, as Diane von Fürstenberg said, “Everything is attitude.” Here’s to #leadership with systems-centric, collaborative-orientated, positive attitude!