Leading Beauty Brands Collaborate to Create EcoBeauty Score Consortium
Addressing the growing consumer interest for #sustainable choices and the demand for greater #transparency when looking to make purchase decisions, 36 major personal care and #cosmetics organisations have come together to launch the EcoBeauty Score Consortium.
Working with #sustainability consultancy Quantis the Consortium, which includes founding members Henkel, L'Oréal, LVMH, Natura and Unilever (and the 31 others below), has a goal to provide consumers with a harmonised scoring of #beauty products based on full life cycle assessment.
In a world which is rife with #marketing claims including those related to sustainability, it can be incredibly hard for consumers to assess one company from another and one product from the next. Having a common measurement with common database, common tools and harmonised scoring changes that. It allows consumers to make informed purchase decisions.
Of course, not all companies will race to be part of this consortium. By participating, simply said, they lay bare the make up of their makeup. However, those which are engaging see it as a prompt for #innovation and a positive agitation for business transformation.
EcoBeauty Score Consortium participants are paving way for industry-wide impact. Many are Eric Salmon & Partners Clients and we are honoured to say so. These organisations are effecting systems change. And they are doing so by way of #collaboration, one of the greatest of leadership competencies in a world of wicked problems.
How can you use co-creation or collaboration in your business to build a better #future?
AMOREPACIFIC BABOR BEAUTY GROUP Beiersdorf Colgate-Palmolive Cosmébio COSMED Cosmetic Valley Cosmetics Europe - The Personal Care Association cosnova GmbH Coty CTPA - Cosmetic, Toiletry and Perfumery Association The Estée Lauder Companies Inc. EUGENE PERMA FEBEA The Fragrance Creators Association IKW Beauty Care IFRA - The International Fragrance Association Johnson & Johnson Consumer Health JUST International LATAM S.A. Kao Corporation NAFIGATE Corporation NAOS (Bioderma - Institut Esthederm - Etat Pur) NATRUE - The International Natural and Organic Cosmetics Association NOHBA Oriflame Cosmetics Procter & Gamble Paragon Nordic Puig PZ Cussons Shiseido Sisley Paris Stanpa - Asociación Nacional de Perfumería y Cosmética