Ocado's Leadership: Helping Customers Shop Sustainably

Online grocer Ocado Group has today announced its launch of a dedicated #sustainability-led shopping aisle for its 35 B-Corp-certified suppliers. The company has thus achieved what many consumers have been calling out for: making it easy to “buy sustainable”.

Ocado may or may not have had the purist (sustainability-led) intentions when it set out to create this new feature. However, Ocado Retail Ltd Chief Executive Officer Melanie Smith CBE is clearly tapping into what are very real interests of Ocado’s UK customer base.

Moreover, the outcome for the Ocado’s customers, the company’s 35 certified suppliers, and for Ocado itself, is positive.

Renowned advertising executive Leo Burnett once said “What helps people helps business.” It was as potent a comment then as it is today. Business leaders have that choice.

How are you helping your customers, suppliers and other stakeholders to help you and your #business?

#esg #leadership #betterbusiness